With over 25 years experience conducting global ethnographic & design research projects for Fortune 500 clients, let RAC craft a custom research solution to meet your needs.
RAC has extensive industry expertise across a wide array of product and service categories, including: IoT, software as a service, omni-channel retail, fashion, apparel and fine jewelry, consumer packaged goods, grocery, beauty, sales and customer service, home goods, major appliances, gaming, entertainment, health and wellness, sustainability, and non-profits.
Our ethnographic research helps clients gain a deep, context-based understanding of the lifestyle, wants, and unmet needs of the customer. This understanding enables our clients to develop innovation and marketing solutions that are timely, relevant, and culturally appropriate.
- Observational Research
- User Experience Evaluation
- Material Culture Study
- Event & Task Analysis
- The Customer Journey
- Customer-Generated Content (Diary, Collage, Video)
- Contextual Inquiry / In Situ Study
- Participant Observation
- In-Depth Interviews
- Small Group Discussions
- Cultural Analysis
- Guided Tours & Re-enactments
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