PASSPORT TO DISCOVERY Workshops: A Three Step Experience
Each RAC workshop is uniquely customized to meet the specific corporate culture and business needs of our clients. Our Cultural Immersions and Customer Odysseys have three distinct steps:
- “Passport Essentials”: Teams learn core anthropological concepts and ethnographic field methods, including observational research, participant-observation, the ethnographic interview, and material culture study.
- “Voyager” Hands-On Field Immersion: Teams are brought out “to the field” to observe and interact with customers roaming free in their natural settings.
- “Basecamp” Brainstorm and Ideation: Teams practice core ethnographic and design thinking techniques to translate field data, identify opportunities and brainstorm solutions.
Through our three-step approach, workshop participants return to the office empowered with new ideas and fresh eyes to reach new customers and improve the overall customer experience of current customers.
OUR immersive WORKSHOPS
Cultural Immersion
Rapid Immersion + Odyssey
Cultural Immersion
During our 1.5-day Cultural Immersion™, teams are immersed in specific cultural contexts where people live, work, play, socialize, or shop, for better understanding of the customer.
Cultural Odyssey
Rapid Immersion + Odyssey
Cultural Immersion
Our 3-day Customer Odyssey™ workshop includes the training content and team exercises of our Cultural Immersion plus 1.5 extra days.
Rapid Immersion + Odyssey
Rapid Immersion + Odyssey
Rapid Immersion + Odyssey
Our 2-day Rapid Immersion + Odyssey session combines key elements from both Cultural Immersion + Customer Odyssey within a condensed format.
Changing Mindsets
Think Like a Child
Rapid Immersion + Odyssey
During our 1/2 day workshop, teams practice concepts and methods to better understand the customer experience. Participants learn about culture, worldview, context, empathy, the native point of view, improved listening, interviewing, note taking, and observational skills.
Think Like a Child
Think Like a Child
Think Like a Child
Our 2-hour workshop offers an overview of key concepts combined with team exercises focusing on the critical importance of maintaining a childlike curiosity about the world, holding our assumptions at bay, and asking the right questions .